PaymentsFintechCustom Solutions

Beyond Stripe: Building Custom Payment Solutions

March 10, 2024 β€’ 12 min read

When to Go Beyond Stripe

  • πŸͺMulti-party Marketplaces – Complex revenue splitting and escrow
  • πŸ”Custom Fraud Detection – Industry-specific risk algorithms
  • πŸ₯Specialized Compliance – Healthcare, finance, regulated industries
  • πŸ’°High-volume, Low-margin – Need better processing rates

Custom Payment Advantages

  • 🎯Tailored User Experience – Custom flows for your business
  • πŸ“ŠAdvanced Analytics – Custom reporting and insights
  • πŸ”§Complete Control – Full ownership of payment data
  • πŸ’ΈCost Optimization – Potentially lower processing fees

While Stripe is excellent for most use cases, some businesses need custom payment flows, multi-party marketplaces, or specialized compliance requirements. At The Good Guys, we built custom payment orchestration to handle complex B2B transactions, installment plans, and integration with legacy financial systems. Learn when to build your own payment infrastructure and how to do it safely with PCI compliance, fraud detection, and global payment methods.

Custom Payment Architecture

Stripe/Standard Solutions
β€’ Quick integration
β€’ Limited customization
β€’ Fixed fee structure
β€’ Standard fraud rules
Custom Payment System
β€’ Tailored business logic
β€’ Flexible fee structures
β€’ Custom fraud detection
β€’ Direct processor relationships

Custom payment systems give you complete control but require significant development and compliance investment.

Building PCI-Compliant Payment Infrastructure

PCI compliance is non-negotiable when handling payment data. Here's how we architected a secure payment system:

// PCI-compliant payment architecture
Payment Gateway Integration:
β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚ Frontend (PCI DSS Scope: Minimal)                              β”‚
β”‚ β€’ Token-based payments only                                    β”‚
β”‚ β€’ No cardholder data storage                                   β”‚
β”‚ β€’ HTTPS everywhere                                             β”‚
β”‚ β€’ CSP headers and security policies                           β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜
                              ↓
β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚ Payment Orchestration Layer (PCI DSS Level 1)                 β”‚
β”‚ β€’ Vault tokenization service                                  β”‚
β”‚ β€’ Multi-processor routing                                     β”‚
β”‚ β€’ Fraud detection engine                                      β”‚
β”‚ β€’ Secure key management (HSM)                                 β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜
                              ↓
β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚ Payment Processors                                             β”‚
β”‚ β€’ Primary: Direct bank relationships                          β”‚
β”‚ β€’ Secondary: Stripe/Adyen for fallback                       β”‚
β”‚ β€’ Regional: Local processors for specific markets            β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜

Implementation Example: Multi-party Marketplace Payments

One of the most complex payment scenarios is handling marketplace transactions with multiple sellers, buyers, and service fees:

// Custom marketplace payment flow
public class MarketplacePaymentService
{
    public async Task<PaymentResult> ProcessMarketplacePayment(
        MarketplacePaymentRequest request)
    {
        // Step 1: Validate all parties and amounts
        var validation = await ValidateMarketplaceTransaction(request);
        if (!validation.IsValid)
            return PaymentResult.Failed(validation.Errors);

        // Step 2: Create escrow hold
        var escrowResult = await CreateEscrowHold(request.TotalAmount);
        if (!escrowResult.Success)
            return PaymentResult.Failed("Escrow creation failed");

        // Step 3: Process payment to escrow
        var paymentResult = await ProcessPaymentToEscrow(
            request.BuyerPaymentMethod, 
            request.TotalAmount,
            escrowResult.EscrowId
        );

        if (!paymentResult.Success)
        {
            await ReleaseEscrowHold(escrowResult.EscrowId);
            return PaymentResult.Failed("Payment processing failed");
        }

        // Step 4: Calculate and distribute funds
        var distributions = CalculateDistributions(request);
        var distributionResults = new List<DistributionResult>();

        foreach (var distribution in distributions)
        {
            var result = await TransferFromEscrow(
                escrowResult.EscrowId,
                distribution.RecipientId,
                distribution.Amount,
                distribution.Description
            );
            distributionResults.Add(result);
        }

        // Step 5: Handle any failed distributions
        var failedDistributions = distributionResults
            .Where(r => !r.Success).ToList();

        if (failedDistributions.Any())
        {
            await HandleFailedDistributions(
                escrowResult.EscrowId, 
                failedDistributions
            );
        }

        return PaymentResult.Success(paymentResult.TransactionId);
    }

    private List<Distribution> CalculateDistributions(
        MarketplacePaymentRequest request)
    {
        var distributions = new List<Distribution>();
        var remainingAmount = request.TotalAmount;

        // Platform fee (our commission)
        var platformFee = request.TotalAmount * 0.03m; // 3%
        distributions.Add(new Distribution
        {
            RecipientId = "platform_account",
            Amount = platformFee,
            Description = "Platform commission"
        });
        remainingAmount -= platformFee;

        // Payment processing fee
        var processingFee = request.TotalAmount * 0.029m + 0.30m; // 2.9% + 30Β’
        distributions.Add(new Distribution
        {
            RecipientId = "payment_processor_account",
            Amount = processingFee,
            Description = "Payment processing fee"
        });
        remainingAmount -= processingFee;

        // Distribute to sellers proportionally
        foreach (var seller in request.Sellers)
        {
            var sellerAmount = (seller.ItemValue / request.ItemsTotal) * remainingAmount;
            distributions.Add(new Distribution
            {
                RecipientId = seller.SellerId,
                Amount = sellerAmount,
                Description = $"Payment for items sold"
            });
        }

        return distributions;
    }
}

Key Custom Payment Principles

  • πŸ”’Security First – PCI compliance, tokenization, and encryption are non-negotiable from day one.
  • πŸ”„Fail-Safe Design – Build comprehensive error handling, rollback mechanisms, and audit trails.
  • πŸ“ŠReconciliation Ready – Design for easy financial reconciliation and regulatory reporting.
  • 🌍Global Considerations – Plan for multiple currencies, local payment methods, and regulatory differences.
  • ⚑Performance & Scale – Optimize for high transaction volumes and low latency requirements.

ROI Analysis: When Custom Makes Sense

# Custom Payment System ROI Analysis

Development Investment:
- Initial development: 6-12 months, $200K-500K
- PCI compliance: $50K-100K annually
- Ongoing maintenance: 2-3 FTE developers
- Security audits: $25K-50K annually

Break-even Analysis (Monthly):
β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”¬β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”¬β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”¬β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚ Transaction Volume  β”‚ Stripe Cost β”‚ Custom Cost β”‚ Savings     β”‚
β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”Όβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”Όβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”Όβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€
β”‚ $100K              β”‚ $2,900      β”‚ $25K        β”‚ -$22,100    β”‚
β”‚ $500K              β”‚ $14,500     β”‚ $30K        β”‚ -$15,500    β”‚
β”‚ $1M                 β”‚ $29,000     β”‚ $35K        β”‚ -$6,000     β”‚
β”‚ $5M                 β”‚ $145,000    β”‚ $50K        β”‚ +$95,000    β”‚
β”‚ $10M                β”‚ $290,000    β”‚ $65K        β”‚ +$225,000   β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”΄β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”΄β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”΄β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜

Sweet Spot: $3M+ monthly transaction volume
Additional Benefits:
β€’ Complete control over user experience
β€’ Custom fraud detection and risk management
β€’ Direct processor relationships (better rates)
β€’ Advanced analytics and reporting capabilities

Building custom payment solutions isn't about replacing Stripe for everyoneβ€”it's about recognizing when your business needs justify the investment. The key is understanding your specific requirements, calculating the true cost of ownership, and ensuring you have the security and compliance expertise to do it safely.

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